Marketing
Description
Marketing is one of the highest ranked in-demand job sectors in Arizona. In this pathway students focus on the theories of marketing while engaging in real-world scenarios.
The Marketing program includes instruction in market research, economics, marketing budgets, creative development, and design. Students learn marketing foundations and functions with an emphasis on public relations, advertising, branding, promotion, product and service management, pricing, and distribution.
Quick Facts: Advertising and Marketing Managers
2023 Median Pay was $156,580 per year which is $75.28 per hour
Typical Entry-Level Education is a Bachelor's degree
What Advertising, Promotions, and Marketing Managers Do
Advertising, promotions, and marketing managers plan programs to generate interest in products or services.
Advertising, promotions, and marketing managers typically work in an office setting. They may travel to meet with clients or media representatives. Most of these managers work full time, and some work more than 40 hours per week.
How to Become an Advertising, Promotions, or Marketing Manager
Advertising, promotions, and marketing managers typically need a bachelor’s degree. They also typically need work experience in a related occupation.
The median annual wage for advertising and promotions managers was $131,870 in May 2023.
The median annual wage for marketing managers was $157,620 in May 2023.
Courses Offered
Course ID: 8620-8621
Grade(s): 9, 10, 11
Semester(s): 2
Course Credit: 1.0
Graduation Requirement: Elective
*Optional college credit may be available; dual enrollment fee required.
This course provides students with a foundation in marketing, business management, business law, and entrepreneurship. Units of Instruction include principals of business, salesmanship, merchandising, marketing research, human relations, law and job applications. This course provides a foundation of knowledge for students interested in pursuing advanced coursework in Professional/Retail Sales.
Course ID: 8712-8713
Grade(s): 10, 11, 12
Semester(s): 2
Course Credit: 1.0
Graduation Requirement: Elective
Prerequisite: Marketing
* Optional college credit may be available; dual enrollment fee required.
Advanced Marketing students will experience in a real business setting all the aspects of operating, marketing, and managing a small business. Concepts of operating a school-based enterprise may be included.
This course leads to industry-recognized certification.
Career & Technical Student Organization (CTSO):
DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality, and management in high schools and colleges around the globe. Arizona DECA has over 6,250 members, with over 225,000 DECA members internationally.
Offered At
Offered At
Career & Technical Student Organization (CTSO):
SkillsUSA is a partnership of students, teachers, and industry working together to ensure America has a skilled workforce, emphasizing total quality at work: high ethical standards, superior work skills, life-long education, and pride in the dignity of work. SkillsUSA Arizona has over 15,000 members and over 3,000 members at State Championships.
Career & Technical Student Organization (CTSO):
Family, Career and Community Leaders of America (FCCLA) helps young people become leaders with student-directed learning in Family And Consumer Sciences (FACS) education in the areas of Early Childhood Education, Culinary Arts, Fashion & Interior Design, Hospitality Management. Since 1945, FCCLA members have been making a difference in their families, careers, and communities. Arizona FCCLA has over 4,600 members; 1,000 members attended their state conference this year.
SkillsUSA is a partnership of students, teachers, and industry working together to ensure America has a skilled workforce, emphasizing total quality at work: high ethical standards, superior work skills, life-long education, and pride in the dignity of work. SkillsUSA Arizona has over 15,000 members and over 3,000 members at State Championships.
HOSA–Future Health Professionals is a student-led Career and Technical Student Organization that provides a unique program of leadership development, motivation, and recognition for middle school, secondary, postsecondary, and collegiate students interested in a career in healthcare. AzHOSA has over 9,400 members; over 1,700 members attended their state conference this year.
DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality, and management in high schools and colleges around the globe. Arizona DECA has over 6,250 members, with over 225,000 DECA members internationally.
SUSD CTE Programs: Finance, Hospitality and Marketing
FBLA
Future Business Leaders of America (FBLA) is the largest and oldest business student organization in the world, with a quarter million students preparing for careers in business and business-related fields! FBLA is in over 125 schools in Arizona and has 5,500 members. This year, more than 2,000 students, advisers, and community volunteers attended their State Leadership Conference.
SUSD CTE Programs: Business Operations, Digital Publishing, Digital Photography, Film & TV, Finance, and Graphic Design
Family, Career and Community Leaders of America (FCCLA) helps young people become leaders with student-directed learning in Family And Consumer Sciences (FACS) education in the areas of Early Childhood Education, Culinary Arts, Fashion & Interior Design, Hospitality Management. Since 1945, FCCLA members have been making a difference in their families, careers, and communities. Arizona FCCLA has over 4,600 members; 1,000 members attended their state conference this year.
SUSD CTE Program: Culinary
HOSA–Future Health Professionals is a student-led Career and Technical Student Organization that provides a unique program of leadership development, motivation, and recognition for middle school, secondary, postsecondary, and collegiate students interested in a career in healthcare. AzHOSA has over 9,400 members; over 1,700 members attended their state conference this year.
SUSD CTE Programs: Biotechnology, Nursing, and Sports Medicine
SkillsUSA is a partnership of students, teachers, and industry working together to ensure America has a skilled workforce, emphasizing total quality at work: high ethical standards, superior work skills, life-long education, and pride in the dignity of work. SkillsUSA Arizona has over 15,000 members and over 3,000 members at State Championships.
SUSD CTE Programs: Coding and Software Dev, Criminal Justice (Law and Public Safety), Digital Publishing, Digital Photography, Engineering, Film & TV, Graphic Design, CMAS (Music & Audio Production), Networking & Cybersecurity, and Technical Theater
